For consultants, in-house teams, and agencies

Connect a site. Get actionable SEO work items every week.

SEO Ops reads your search data, your site and your brand together, and turns them into work items on your board, each with the evidence behind it. Scout does the thinking. You decide what ships.

Start on a site you know well — you can judge every recommendation yourself, and you do not need a client's permission to try it. Free trial, no card, and you will know within one run whether the work is any good.

You can watch it work — a run, step by step
01

Gathering

Your search data, your live site and your brand, read together.

02

Analyzing

Scout is thinking.

03

Building

Work items, each checked against the data it cites.

04

Delivering

On your board, ready to work.

What you get

Every run fills your board with cards like this one.

Each card says what we found, what to change, and how. Paste it in yourself, or hand it to your agent.

Kinds of work a run can bring

  • ✎Headlines and snippets
  • ▣New pages and content
  • ◇Answers for AI search
  • ⌗Schema
  • ⌖Local presence
  • ⚙Site fixes

Say “video production” and your town in the homepage headline

www.harborlane.example/

What we found

People searched
“video production madison wi” and “madison video production company”
Your page showed up
600 times in Google, in the last 90 days
Clicks
4
Where it sits
Around 8th on the first page of results
A likely reason
The headline names the studio but never says “video production” or the town, which is what people typed.

Change this

The headline · in your page editor this is the “SEO title”
CurrentWhat it says today
Welcome to Harbor Lane | Storytelling, Films and Creative Media for Brands That Care
ProposedPaste it over the old one
Video Production in Madison, WI | Harbor Lane Studio

What to do

  1. Open the homepage in your page editor and find the SEO settings.
  2. Paste the new headline over the old one, then save and publish.
Pricing

Priced per workspace, not per seat.

One price for your whole team. Add sites as you grow.

Trial

Free
no card · for anyone checking the work on their own site
  • Full product while your trial is active
  • Start on your own site — no client access needed
  • Self-serve signup, no call required
  • One site to try it on
After your trial

Workspace

$49/mo
per workspace · for consultants, in-house teams and agencies
  • One property included
  • $10/mo per additional property
  • API keys, signed webhooks, export
Beta

Scale

Talk to us
for very large sites · big catalogs, many pages
  • Large e-commerce and catalog sites
  • Pricing sized to the site
  • Direct line for onboarding
Why the output is worth acting on

Scout reads three things at once. You only author one of them.

Search data alone produces generic advice. So does a crawl. Read together, with your brand's own positioning folded in, they produce work a senior SEO would recognise.

The three inputs Scout reads Search data, your site and your brand converge on Scout. Search data is given, the site is observed by crawl, the brand is authored by you. Scout SEARCH DATA given YOUR SITE observed YOUR BRAND authored
Given

What the market is actually asking for

What people search for, and where you already show up.

Observed

What you actually shipped

Your pages as visitors see them, not as the CMS describes them.

Authored

What you are trying to become

Goals, focus phrases, markets, positioning, competitors. The only input a human writes — which makes it the one dial you can turn to sharpen every future run.

How you run it — shown, not described

Runs in the console. Everything on it is also the API.

Every tab is a real result next to the exact thing that produced it. Copy the block on the right, get the thing on the left.

Work items brindlewhaite.example

Move a card — or tab to one and press Space to pick it up, ← → to change column, Space or Enter to drop.

To do

2

    In progress

    1
      On the wire
      Move a card to see the request it makes.

      What the drop sends
      PATCH/v1/items/wi_3f9c1a2b
      Headers
      AuthorizationBearer $SEO_OPS_PARTNER_KEY
      Content-Typeapplication/json
      Body
      {"status": "in_progress"}
      200 OK84 ms
      {
        "id": "wi_3f9c1a2b",
        "status": "in_progress"
      }

      Your agent uses the same API with the same key. The guide inside the console walks through it.

      Start

      Point it at your own site and see.

      Sign up, run Scout on your own site, and read the backlog it files. You will know within one run whether the recommendations are any good — which is the point of starting somewhere you can check the work.

      Already have an account? Sign in.